During my five years at Uniform Advantage, my job was totally assigned to web. The company wanted to increase their Internet presence as the leaders in scrubs and chef uniforms. I effectively accomplished that through email promotions –sent to retail and online customers– production of web images for their online sales, and by developing an interactive ‘flip’ catalog for both Chef and Scrubs websites.

The web images were designed and created in Photoshop, with stand-alone and modeled garments carefully retouched to enhance the product details for a better screen view. This process included coloring garments, working with clipping paths of models/garments and enhancing the details of pockets, buttons, collars, etc.

Once the email design was approved, I was in charge of coding and sending the campaign to specific email lists.